v1 brand kit for the Hatch launch (ELF-53).
Files:
brand/wordmark/ - text+mark wordmark (SVG with embedded Inter Bold,
plus PNG exports at 200x60, 400x120, 800x240,
1200x360); light/dark and on-light/on-dark variants
brand/mark/ - the icon alone, in 16/32/48/64/128/192/256/512/1024
brand/favicon/ - favicon.ico (16+32+48) and the 5 required PNG sizes
brand/banner/ - README banner at 1280x640 (+ @2x retina)
brand/og/ - OG image at 1200x630 (+ @2x retina)
docs/brand/usage.md - one-pager on spacing, clear space, do-not rules,
light/dark mode behavior
Concept:
Mark is a rounded square with a horizontal slot — the literal "hatch".
A small "request" indicator drops into the slot. At 16px the slot still
reads; at 512px the proportions hold.
Type:
Inter Bold for the wordmark; JetBrains Mono for the code/tagline accent.
Both SIL OFL 1.1, attributed in docs/brand/usage.md.
Color:
Ink #0A0A0B, Paper #FAFAF9, Accent #F59E0B. No other colors in the kit.
Co-Authored-By: Paperclip <noreply@paperclip.ing>
Sets up the engineering baseline for El Foundation before product work begins.
- README.md: project overview and repo layout
- CONTRIBUTING.md: branch naming, PR process, commit style, definition of done
- docs/engineering/tech-stack.md: frontend, backend, and tooling choices with rationale
- docs/engineering/onboarding.md: 30-day onboarding checklist
- docs/adrs/adr-template.md: decision record template
- .github/workflows/ci.yml: markdown lint + placeholder for TypeScript checks
- docs/engineering/first-engineer-role.md: scope, skills, 30-day priorities, hire recommendation
Co-Authored-By: Paperclip <noreply@paperclip.ing>
